Janes is a line of timeless, well-made, classic-with-a-twist knits developed for the sake of comfort, quality and durability. Collections are produced in limited quantities in workshops that share the same values and care for details.
Janes wants to offer this quality at a fair price in order to make it accessible to the greatest number. In order to do so, the brand seeks to limit intermediaries by directly addressing its customers through its e-shop and by regularly organizing pop-up stores. Far from the fast pace of the usual ready-to-wear collections, Janes launches her styles along the seasons, in agreement with the desires of her designer. The garments are developed and produced in Belgium, in one of the last knitting mills of the country, which has an exceptional know-how and works exclusively with European brands that favor quality over quantity.
Florence was born and raised in Brussels. Her passion for fashion led her to found Janes in 2018, after 7 years of experience in luxury ready-to-wear in Paris.
Disappointed by the offer of knitwear that she finds too classic, too expensive or of dubious quality, she finally decides to create her «perfect sweater», with the objective of making a product of quality at the right price. Design, production, communication, she leads the development of her collection from A to Z. Step by step, she then reinterprets all the essentials of the wardrobe with, for only guideline, the desire to market only products that she would want to buy and wear, again and again.